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In brief, you will analyze the political, economic, legal and cultural environment of the country; outline the challenges and opportunities of conducting business in that country and provide relevant guidelines and recommendations for entering the market.
You will be examining the country from every possible perspective. Areas you will consider include: Economic and business environment, political environment, cultural analysis, market opportunity, and market entry strategy recommendations.
The report should be more than just a collection of key facts and figures; it should offer valuable management and cultural insights about that country. For example, “in Japan – the distribution system is very complex with many levels and built on long–standing personal relationships. One “takeaway” for a foreign company entering Japan is that there must be sufficient margins and incentive programs to motivate the many layers of channel members. Also, a joint venture with a local partner may be necessary to gain access to the complex distribution.” All your sources of information must be clearly referenced. Your bibliography must include at least 10 published/referenced sources.